Innovations in the Area of E-commerce Cover Image

Innowacje w obszarze e-commerce
Innovations in the Area of E-commerce

Author(s): Mateusz Nagat
Subject(s): Media studies, Supranational / Global Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Społeczna Akademia Nauk
Keywords: Internet; web application; web 2.0; e-commerce; social media;

Summary/Abstract: The purpose of the article is to look at fresh solutions currently used in e-commerce. The analysis was made on the basis of literature studies and observations of the functioning of streaming platforms. and marketplace. The paper is divided into four parts, in which innovations combining a stationary store with an online one are discussed in turn, including examples. This is followed by an introduction to marketplace platforms such as Amazon which are the global equivalent of shopping malls with millions of users logging in daily. The third part introduces the definition of Web 2.0 and the sale of products through social media promotions that are an integral part of the daily life of Internet users. The last part presents a progressive web application representing the next stage in the development of web application.

  • Issue Year: 24/2023
  • Issue No: 1
  • Page Range: 91-114
  • Page Count: 24
  • Language: Polish
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