Wpływ pandemii i związanych z nią zmian w zachowaniu konsumentów na krótkie łańcuchy dostaw żywności
Enhanced Attractiveness of Short Food Supply Chains. Pandemic-induced Changes in Customer Behaviour Related to the Purchase of Food

Summary/Abstract: The aim of the paper is to answer the research question seeking to find out whether the COVID-19 pandemic has changed Polish consumer behaviour with regard to purchasing domestically produced or foreign food and thus has enhanced the attractiveness of short supply chains. Results of an original study developed by the author to compare consumer behaviour (before, during and after the pandemic) with regard to the frequency of purchasing food produced locally and within a given country and re- fusing to buy products originating from specific countries were used to answer the question. The study considered variables, such as gender, age, education, domicile, number of people in a household, num- ber of dependent children in the household, and the overall material status of respondents. The results have shown that the pandemic significantly altered consumer behaviour by increasing trust in food produced locally or domestically, and increased the frequency of not buying food originating from specific countries. These results provide foundations for more in-depth studies on the deepening of the attractiveness of short supply chains by, inter alia, hybrid enterprises.

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