Perspektywy rozwoju marketingu cyfrowego
Digital Marketing Development Prospects
Author(s): Rafał SzrajnertSubject(s): Economic development, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Społeczna Akademia Nauk
Keywords: digital marketing; digital trends; future of marketing; internet marketing; digital marketing development prospects;
Summary/Abstract: The article presents the basic forecasts of the direction in which digital marketing will develop. The basic concepts of internet and digital advertising are discussed. The verdicts of European bodies and offices regarding online privacy and data protection, which directly affects advertising strategies, were also cited. The recommendations that appear in the literature were analyzed. It has also been shown that the right choice of strategy is one of the key elements in the development of a marketing in organization.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 23/2022
- Issue No: 1
- Page Range: 127-144
- Page Count: 18
- Language: Polish