ETYCZNE ZWOLNIENIA A SPOŁECZNA ODPOWIEDZIALNOŚĆ BIZNESU
ETHICAL REDUNDANCIES AND CORPORATE SOCIAL RESPONSIBILITY
Author(s): Marek Gruchelski, Marcin Gruchelski, Katarzyna PorębskaSubject(s): Business Economy / Management, Marketing / Advertising, Human Resources in Economy, Business Ethics, Socio-Economic Research
Published by: Menedżerska Akademia Nauk Stosowanych w Warszawie
Keywords: management; employer branding; outplacement; business ethics; corporate social responsibility; recruitment; layoffs; social exclusion;
Summary/Abstract: Employer branding in the context of layoff s can prove to be a challenge for companies, because it involves the work of two departments: marketing and human resources. The concept of corporate social responsibility (CSR) is not only an innovative element of business activity and allows to reduce the risk of critical situations, but in combination with tools such as outplacement programs, it is an important element of well-run employer branding. Therefore, the effective management of a company during crises and downturns requires managers to be able to look for interdisciplinary solutions, including business ethics, especially in the outplacement process, as one of the critical stages of human resources management.
Journal: Studia Społeczne
- Issue Year: 36/2022
- Issue No: 1
- Page Range: 155-171
- Page Count: 17
- Language: Polish
