RYNEK E-ROZRYWKI W POLSCE W CZASIE PANDEMII
THE E-ENTERTAINMENT MARKET IN POLAND DURING THE PANDEMIC
Author(s): Teresa Słaby, Yehor HaidaiSubject(s): Business Economy / Management, Health and medicine and law, Financial Markets, ICT Information and Communications Technologies
Published by: Menedżerska Akademia Nauk Stosowanych w Warszawie
Keywords: entertainment market; e-entertainment; leisure; pandemic;
Summary/Abstract: The entertainment market in Poland in autumn 2019 began to adapt to the new needs of consumers realized in their free time. Changes in business models in this industry were forced by the realities of Poles’ life in previously unknown conditions of restrictions on public and social life resulting from the Covid-19 pandemic. The entertainment market has evolved into the e-entertainment market which has started to develop dynamically. The change could have happened thanks to the spread of cyberspace, which made it possible for people to use entertainment services on the Internet. The aim of the article is to outline the changes taking place on the entertainment market in the face of the forced actions of external factors during a pandemic. The goal was mainly achieved on the basis of data from secondary sources posted on websites and based on the results of a pilot own study conducted at the beginning of 2021 among full-time students.
Journal: Studia Społeczne
- Issue Year: 34/2021
- Issue No: 3
- Page Range: 125-149
- Page Count: 25
- Language: Polish
