Extracting Insights From Competitor's Mistakes: A Sentiment Analysis Approach Using Competitive set Online Reviews
Extracting Insights From Competitor's Mistakes: A Sentiment Analysis Approach Using Competitive set Online Reviews
Author(s): Stepan Chalupa, Martin Petricek, Karel ChadtSubject(s): Media studies, Tourism, ICT Information and Communications Technologies
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: Sentiment analysis; online reputation; user-generated content analysis; competitiveness; market competition
Summary/Abstract: Sentiment analysis was used to understand the key aspects of the hotel quest stay with emphasis on the drivers of positive/negative experience. Other studies evaluated the impact of the online reputation on the business performance but the minority of the studies focused on the use of online reputation analysis within the competitive strategy creation. This study uses an open-source tool to crawl and analyze 15 907 online reviews from Booking.com, TripAdvisor.com, and Google.com for selected company and its competitors. The results show strength and weaknesses of individual companies that might be used to strengthen the company’s position of the market.
Journal: TEM Journal
- Issue Year: 12/2023
- Issue No: 3
- Page Range: 1754-1761
- Page Count: 8
- Language: English