Rola antropomorfizacji i genderyzacji maszyn w komunikacji ekstrapersonalnej
The role of anthropomorphization and genderization of machines in extrapersonal communication

Summary/Abstract: The development of advanced ICT – Information and Communication Technologies – tools leads to mediatization of social society on an increasingly large scale. The use of activities on the smart technology market, the use of virtual assistants are just some of already com- mon interactions between man and machine. The development of artificial intelligence and robotics has an increasingly strong impact on the world of media and social communication. Nowadays, technological development is connected with improvement of intelligent systems based on biological intelligence. Thus, artifacts, equipped with features characteristic for human beings, belong to the circle of communication actors, fulfilling the role of senders and recipients of content. The article is based on the review and analysis of literature in the field of Human-Computer Interaction and Robot Computer-Interaction, as well as the relationship between human and non-human agents, along with the social impact of anthropomorphi- zation and genderization of products of modern technology.

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