THE AXIOLOGICAL POTENTIAL OF ASTROLOGICAL TERMINOLOGY
THE AXIOLOGICAL POTENTIAL OF ASTROLOGICAL TERMINOLOGY

Summary/Abstract: Axiological aspects may be a prism shedding more light on the phenomena associated not only with semantics but also with pragmatics and linguistic-cultural factors. Such lexical units as horoscope and astrology have similar dynamics in terms of increasing or falling in popularity. In addition, at the present time, including the period between the late 20th and early 21st century, there is a predominance of negative emotions related to these concepts. This fact can be considered as evidence of an ironic attitude to the lexical units (LU) horoscope and astrology, as well as to this lexical and semantic group in general. The author used the data from the National Corpus of the Russian Language extracted by means of a continuous sampling technique, to study the estimated potential of the lexical units astrology and horoscope. The research method- ology is based on a comparative analysis of data provided by the Language corpora.

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