RESİM BÖLÜMÜ ÖĞRENCİLERİNİN SANAT GİRİŞİMCİLİĞİ ALGILARI
ART ENTREPRENEURSHIP PERCEPTIONS OF PAINTING DEPARTMENT STUDENTS

Summary/Abstract: Entrepreneurship and art share common features. Indeed, the topic of art entrepreneurship has not been explored as extensively as necessary. On the other hand, it is important for artists to gain awareness, knowledge, and skills in entrepreneurship. Both artists and entrepreneurs develop new ideas and products. In fact, the characteristics of "innovation" and "risk-taking" found in the definition of entrepreneurship are also seen in the artist's artistic production process. Innovation in art can be approached in two ways: firstly, doing what has not been done before (breaking away from an art tradition), and secondly, bringing a different approach to what has been done before (making variations within an existing structure). In terms of content, it is pertinent for artists to be innovative like entrepreneurs, to take risks, to organize resources, to be able to see opportunities, and to be proactive. The purpose of this study is to analyze the perceptions of art entrepreneurship among the students of the Fine Arts Faculty Painting Department. Therefore, interviews were conducted with the students of the Painting Department, and the data obtained were subjected to content analysis. The findings bear qualities that will contribute to practitioners and literature. According to the career plans of the majority of the Painting Department students who participated in the study, most of them want to become entrepreneurs. In addition, it is understood that the participants have perceptions and knowledge in line with the literature on the topic of art entrepreneurship.

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