Folklore and Tradition through Expressive forms of Digital Media
Folklore and Tradition through Expressive forms of Digital Media

Summary/Abstract: Digital communication is completely transforming the societal and social aspects of culture and tradition. Technology daily opens new challenges in which the sustainability and authentic features of social groups are integrated into the global world. Modern trends indicate that speed, spectacle, entertainment are the basic principles of global digital communication and that for these reasons small cultures and communities are in danger of disappearing. Disappearance will not be connected with physical erasure of the past, history, tradition, folklore of small nations, but with informational disappearance from the digital world. Digitization processes create enormous resources that have inestimable importance and value and grow into digital traces of the existence of entire nations and cultures. Those processes simultaneously create advantages, but also challenges for science and the scientific approach. The infrastructure and tools of digital media enable access and classification of materials of different kinds in the form of visual material that represents a research resource for tracking experiences and examples from the folklore tradition. Using interactive social platforms as sources for scientific research is the new paradigm in the study of these phenomena.

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