UTICAJ POLITIČKOG MARKETINGA NA STAVOVE O POLITIČKIM PITANJIMA - STUDIJA SLUČAJA STUDENTSKE POPULACIJE UNIVERZITETA U SARAJEVU
THE INFLUENCE OF POLITICAL MARKETING ON STUDENTS' ATTITUDES ABOUT POLITICAL ISSUES (CASE STUDY OF THE STUDENT POPULATION AT UNSA)

Summary/Abstract: Politics as a science and practice has existed for several thousand years, but only with the modern invention of democracy, the political was expanded from the specific to the general market. In a place where democracy is pleading to become the social air of the 20th and 21st centuries, marketing appears as the basic transmitter of intricate political alloys. Using marketing postulates, politics wants to arrive at everyone's, democratic, door, turning into a welcome product that is easy to use. At the epicenter of this symbiotic relationship, the question arises whether politics, through the use of marketing, disavows its own market, that is, whether marketing, in fact, simplifies politics, making it a simple market product. The entire placement of the political product takes place on the market of potential customers (voters), whose educational differences can affect the perception of the political. To what extent the educational census determines the understanding of politics and political issues, delegated through marketing, is the topic of this paper, the focus of which is the student population of the University of Sarajevo. The research was conducted at the first and second cycle of studies at the Faculty of Economics and the Faculty of Political Sciences of the University of Sarajevo, through a questionnaire on five groups of questions through which we performed an empirical check of students attitudes.

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