Analiza użyteczności metod oceny projektów inwestycyjnych w kontekście zbiórek crowdfudningowych na potrzeby start-upów
Analysis of the usefulness of investment project evaluation methods in the aspects of crowdfunding for start-ups

Summary/Abstract: Start-ups are now an integral part of modern economies and are shaping a new reality for traditional business models. Technolo- gy start-ups are currently contributing to driving the global economy and entrepreneurship. Despite their flexibility and relatively low mar- ket entry costs, one of the main challenges facing the development of start-ups is the issue of financing.Start-ups do not fit into the traditional conventions of corporate financ- ing. This is mainly due to the fact that they are relatively uncertain about their future. There is also a large asymmetry of information between the funder and the funded, resulting from the inability to check the effects of similar entities’ market activity. Out of the modern forms of business financing, such as business angel networks, crowdfunding, or initial coin offerings (ICO), crowdfunding fits very well with the concept of start-ups. Crowdfunding is based on internet platforms and serves as a meeting place for funders and funded. Essentially, crowd- funding is divided into four categories: donation-based, reward-based, peer-to-peer lending, and equity-based. In addition, crowdfunding platforms is as a kind of place where start-up investment projects have a chance to test their idea and promote it.The essence of the article was a discussion on whether and how start- up creators conduct an investment profitability assessment of their pro- jects when raising funds on crowdfunding platforms and whether they can identify and assess what factors contribute to the success of their project in the context of crowdfunding campaigns. For this purpose, a survey was conducted using the CATI survey technique among one hundred start-up creators and founders with experience in fundrais- ing on crowdfunding platforms.The study examined the use of methods for evaluating the investment profitability of projects in crowdfunding campaigns by start-ups. In addition, the study also identified success factors that influence the success of a crowdfunding campaign. This is important because not all crowdfunding campaigns on platforms end successfully, and success factors are numerous and can be interrelated.According to the survey respondents, the most significant success fac- tors for crowdfunding campaigns are the presentation of an investment profitability assessment of the project and the idea itself. This means that potential investors pay attention to the economic profitability of the project and are guided by investment pragmatism when selecting start-ups on crowdfunding platforms.

• Details
• Contents