„Z takimi patronami można iść na koniec świata”. Strategie retoryczne stosowane w crowdfundingu na wybranych przykładach z serwisu Patronite.pl
“With such patrons you can walk to the edge of the world”. Rhetorical strategies using in crowdfunding based on selected examples from Patronite.pl

Summary/Abstract: The purpose of this article is to analyze rhetorical strategies in the donation crowdfunding model. The research material is 40 business cards of creators on Patronite.pl who maintain profiles in the journalism category, have at least one hundred patrons and receive a monthly amount of funding not less than the minimum gross national salary. Based on these, the topoi focused on building a community with the audience were extracted, confirming that the most significant role in this form of crowdfunding is played by pathos strategies and trust in the creator.

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