COMMUNITY PERCEPTIONS OF TOURISM DEVELOPMENT IN RURAL AREA OF TSATSANE LESOTHO Cover Image

COMMUNITY PERCEPTIONS OF TOURISM DEVELOPMENT IN RURAL AREA OF TSATSANE LESOTHO
COMMUNITY PERCEPTIONS OF TOURISM DEVELOPMENT IN RURAL AREA OF TSATSANE LESOTHO

Author(s): Palesa Edith PHASUMANE, Darlington Peter Onojaefe, Phelokazi STUMA, Wilfred Isioma Ukpere
Subject(s): Business Economy / Management, Rural and urban sociology, Economic development, Tourism
Published by: Editura Fundaţiei România de Mâine
Keywords: Rural tourism development; business development; eco-tourism; event management; Tsatsane;

Summary/Abstract: This paper investigated community perceptions of tourism development and identified their relationship between tourism development projects and business opportunities in Tsatsane community, Lesotho. This investigation was done using a qualitative research method to understand the relationship between respondents perceptions of tourism development projects and associated business opportunities. Using purposive random sampling techniques, 30 respondents—19 community members, 2 community leaders, and 9 stakeholders—were chosen and interrogated. After the choice, both qualitative and quantitative data were gathered using a semi-structured questionnaire that was constructed. While collecting quantitative data by email, the qualitative data used a self-administered questionnaire conducted in-person. Thematic analysis was used to organize the themes that emerged from the replies after they were received. Using Atlas Ti.8, similar themes were gathered and transferred. The study finds a statistically significant relationship between tourism development projects and recurrent themes like new knowledge of tourism-related business opportunities like job creation, increased trade, and education. About 5% of respondents have different opinions.

  • Issue Year: 23/2023
  • Issue No: 2
  • Page Range: 196-212
  • Page Count: 17
  • Language: English
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