ASPECTS REGARDING THE CONSUMER BUYER BEHAVIOUR FOR BUDGET HOTELS IN IRELAND
ASPECTS REGARDING THE CONSUMER BUYER BEHAVIOUR FOR BUDGET HOTELS IN IRELAND

Summary/Abstract: This paper aims to asses the behaviour of budget hotel consumers as well as to determine what characteristics and facilities are most important in making this high involvement purchase. The purpose of the conducted study is to evaluate the decision making process and its implications; all five stages in the decision making model (problem recognition, information search, evaluation of alternatives, purchase choice, and evaluation of outcome) are equally important in finding out what consumer want and how they behave in this situation. The research revealed that majority of budget hotel customers are business travellers. The attributes to be most important to customers of budget hotels are price, cleanliness, and convenience of location that are to be focused by the hotels in their future decisions.

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