Мисленето в семиотична перспектива
The Thinking in a Semiotic Perspective

Summary/Abstract: In this article the foundations of a large study are laid out concerning the places (loci) where meaning arises. The hypothesis starts from a very early stage when everything is according to the principle ‘this is like this, which is like that etc’. The characteristics that make these comparisons possible are not the ones of resemblances only. There is something bigger behind the two parts of any comparison, something from which they ‘scratch’ the new name and weld its two components. This is the layer of moulded thought. Ideas are hidebound in metaphors and symbols, then harden as clichйs and layered down around us in a sign-producing mould. This process goes on in the collective mind or in the generic memory; it is a metaphor, which describes the thinking. If there is not such bigger thought behind, there would be two different parts only. Instead, we have a new name (term, syllogism). The thought ‘behind’ materializes, hardens and transforms, becoming ‘frozen literature’– amalgam of myths, legends, stories, human artifacts and tools, thinking, reasoning – this is the solid surface of our genetic memory, our ‘effete mind’.

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