Elemente ale comportamentului imoral in activitatea comerciala
ELEMENTS OF UNETHICAL BEHAVIOUR IN THE COMMERCIAL ACTIVITY

Summary/Abstract: The different types of relationships established between the economical agents are based on principles, norms and good manners. Breaking any of these rules, by either one or both sides, leads to a series of ethical controversies which may later develop into conflicts, frustrations, and disappointments. Nowadays there are a lot of examples of unethical behavior. The multitude of these examples made us choose to particularize on just a narrow segment, namely the relationship between the retailer, producers and consumers based on the shelf fee, by starting from a particular example found on the ‘Bihor’ market. There is a strong battle to monopolize the highest rate possible for the good called bread, the main aim being the display of the bread in a particular store. Taking advantage of this situation, the retailers considered this an opportunity to increase their profits, and the simplest way to do it was by limiting the access of that particular good on the market, and they did this by collecting a tax. Thus, in exchange for 4000 RON a year, one would obtain the positioning of a particular good in 11 stores, and this offer also included the limitation of the competition at number four. It is a tempting offer as it makes one think directly about the increase in profit. Some of the questions raised by this situation are: Is it ethical for merchants to use their position at the extent of charging the producers for the shelf positioning of their goods? Is this a correct procedure from the competition point of view?

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