THE CONTEMPORARY FASHION CONSUMER: PROFILE, FEATURES, TYPOLOGIES
THE CONTEMPORARY FASHION CONSUMER: PROFILE, FEATURES, TYPOLOGIES

Summary/Abstract: Fashion as a contemporary socio-cultural phenomenon is not only a problem related to clothing trends but also one related to the social behaviors of consumers and producers. Thus, the psychology of the fashion consumer is one of the central elements on which the evolution of fashion towards one direction or another is based, and at the same time it is one of the main concerns of designers, stylists, fashion journalists and marketing specialists. On the one hand, they analyze the different needs and typologies of fashion consumers, and on the other hand, they try to identify the necessary ideas to determine their interest in consumer goods and new trends. Along with the establishment of the main identity features that lead to the formation of the clothing identity, respectively the main features that the individual will have in the role of fashion consumer, relating the image to the individual, clothing is defined in accordance with all the components of the self, including self-awareness that stands out as the main influencing factor of the clothing image. In the process of self-knowledge and in interpersonal communication, the clothing identity of one person is defined through a conscious process of choices, being configured and reconfigured permanently in relation to social trends, standards and collective models.” People want to be in their own fashion tribes, so they want to wear the same clothes to be connected to everyone else in that tribe. But they want to be different from other tribes.” Cristian Lacroix

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