ANALYSIS OF THE EVOLUTION AND COMPETITIVENESS OF THE ROMANIAN TOURIST OFFER
ANALYSIS OF THE EVOLUTION AND COMPETITIVENESS OF THE ROMANIAN TOURIST OFFER

Summary/Abstract: Tourism has an important role in the development of countries and regions through the transformations it produces in society on an economic, social, cultural and environmental level. At the same time, tourism mobilizes important resources, and it is necessary to evaluate the results of spending these resources on the economy, in general, not only through the lens of benefits for the tourist. This paper examines the relationship between the poor performance of Romanian tourism and the quality of its hospitality offer. Thus, a comparative analysis of the tourist offer at the level of Romania is carried out in order to identify the particularities of their evolution and the causes of poor performance. Romania has a rich and diversified natural and anthropogenic potential, but, despite this, it occupies a modest place in the hierarchy of Central and Eastern European countries in terms of indicators of tourist traffic. However, the contribution of tourism to the national GDP is quite low. Our country was an important tourist destination before 1989, and among the most sought-after tourist products were seaside resorts, spas, and monasteries in Moldova. As time went by, the tourist offer became unattractive and uncompetitive on the international tourist market. Based on a comprehensive analysis of secondary data on tourist reception units with accommodation functions, the paper presents their geographical dispersion, the evolution of accommodation capacity by classification levels, as well as the number of places offered. Despite a high tourist potential, the current offer of hospitality cannot support a healthy development of the tourist activity, and it is necessary to identify some possible causes.

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