New technological trends in the market strategies of services economy: A case-study on economic policies and strategic positioning
New technological trends in the market strategies of services economy: A case-study on economic policies and strategic positioning

Summary/Abstract: The study touches upon the issue of Covid-19 pandemic economic situation by focusing on the strategic decisions, economic policies and individual measures approached before, during anf after the pandemic. The literature shows that the pandemic-related policies and measures have triggered specific market reactions. The pandemic created a favourable context for the rapid spread of the new technological trends in the market strategies of services economy. The research employes the trend extrapolation for the period 2018-2029 of the values collected by the National Regulatory Authority (NRA) for postal and courier sector entrepreneurs on the challenges, structural changes, governmental policies, social pressures, economic solutions delivered during the 2018- 2022 period. The research study was designed to analyse the data declared by entrepreneurs, employees and customers which also relates to the effects of the Covid-19 pandemic measures, travel, work, gathering restrictions over some sectors of the economy. The research is designed to label the employment of new technological trends as strategic investments, management decisions, reactions prior, during and after the pandemic challenges. Consequently, the research questions to what extent were the evolution of the new technological trends for private courier and delivery services influenced by the evolution of the Covid-19 pandemic and the policies associated to it. Thus the main research question accrued concerns the effects of the pandemic over the economic policies and strategic positioning for certain sectors of the economy.

• Details
• Contents