Identification of critical success factors in short-term lender companies in Poland – a business model analysis
Identification of critical success factors in short-term lender companies in Poland – a business model analysis

Summary/Abstract: The article presents the situation on the consumer credit market in Poland with particular emphasis on the participants in the form of loan companies, which are very successful on the Polish market The authors analyzed the factors of the success of these companies, trying to guess what attracts them to Poland. They focus on a preliminary analysis of the business model employed by short-term lenders.

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