Impact of customer bases on building relations between banks and universal service providers
Impact of customer bases on building relations between banks and universal service providers

Summary/Abstract: This paper aims to present the changes occurring in the customer database application and management. Tendencies with this respect in the banking sector are indicated on the basis of the relevant literature review. Attention is drawn to the necessity of achieving the synergy effect between the banking sector and e.g. the mobile telephony market, portals, online sales networks as sources of information about prospective customers and hence the possibility to adjust the offer to their needs. Efficient solicitation and management of customer bases should be perceived as one of the major sources of financial sector development.

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