Zwierzę jak człowiek, czyli antropomorfizacja psów w zoonimach i zoochrematonimach
An animal like a human – anthropomorphising dogs in zoonyms and zoochrematonyms

Summary/Abstract: In Poland, the turn of the 20th and 21st centuries was a period of extensive social and cultural transformations including, among others, a change of human attitude to domestic animals, especially dogs. The progressive contemporary process of anthropomorphising these animals is diverse and has its own linguistic exemplifications. In this context, the article, which is methodologically rooted in cultural linguistics, discusses an interesting issue, namely “humanisation” of the dog by assigning to it some proper names previously belonging exclusively to humans. The increasing use of transonymic zoonyms (originally anthroponyms) and zoochrematonyms, represented in the text by the names of companies whose services are dedicated to dogs (with appellatives appropriate for the description of human existence in the descriptive part of the onym), may be regarded as a sign of a shift in the anthropocentric paradigm of the worldview followed for centuries.

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