Дигиталната трансформация като фактор за стилови промени в поп музиката
Digital Transformation as a Factor for Style Changes in Pop music

Summary/Abstract: The influence of digitalization and digital transformation on pop music has been profound. Digital tools and platforms have democratized music production, allowing artists to create and distribute their work independently. Streaming services and social media have disrupted traditional music distribution models, connecting artists directly with global audiences. This digital era has also transformed fan engagement, fostering a more interactive and dynamic relationship. As technology continues to evolve, its impact on pop music promises ongoing innovation and opportunities for both artists and listeners.

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