Główne determinanty zwycięstwa Wołodymyra Zełenskiego w wyborach prezydenckich 2019 roku
The Main Determinants of Volodymyr Zelensky’s Victory in the 2019 Presidential Election

Summary/Abstract: The aim of the article is to identify the main determinants that led to the victory of Volodymyr Zelensky in the 2019 presidential election in Ukraine. The following methods were used to carry out the research task: historical, analysis of existing data, systemic and case study. This article analyzes: 1) the pre-election situation (the election campaign officially started on December 31, 2018); 2) leitmotifs of the election campaign of the two main rivals (Volodymyr Zelensky and Petro Poroshenko); 3) the main factors that led to Zelensky’s victory in the presidential election. In the 2019 presidential election, for the first time in Ukraine’s history, the candidate using modern electoral technologies based on emotions won.

• Details
• Contents