Deutsche Druckmedien und Werbung im Zarenreich: Regionale Fallbeispiele von ethnischer Ideologisierung, Kosmopolitismus und Konsumpolitik (1871–1914)
German Print Media and Advertising in the Russian Empire: Regional Case Studies on Ethnic Ideology, Cosmopolitism and Consumer Policy (1871 –1914)

Summary/Abstract: German-speaking print media, as well as multilingual advertising by Germans in the Russian Empire of the late 19th and early 20th centuries have not, to date, been sufficiently investigated. This is the case both as a source of the analysis of ethnic or national self-perception and of the inter-ethnic and intercultural communication of the German-speaking population at this time. Furthermore, they are suitable for the reconstruction of the consumer policy and cultural transfers. With their versatile functioning, the print media enable the recognition of continuities and transformations in the Russian-German perception of categories such as nationalism and cosmopolitism in a broader sense. German-speaking newspapers, journalistic contributions and advertising are therefore regarded and examined as important instruments in this article. Specifically in the context of the German-speaking and German-Russian communications and cooperation networks, as well as cross-border networks.

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