Analiza sieci społecznych jako metoda badawcza w polskich studiach nad komunikowaniem politycznym
Social Network Analysis as a Research Method in Political Communication Studies

Summary/Abstract: New opportunities for creating and exchanging messages between political actors, the media and the audience/voters are to some extent the effect of the dynamically developing technological sphere. The advent of online media (including social media) has changed politics. At the same time, political communication is also changing. On the one hand, this is an inspiration and, on the other hand, a challenge for the scientific exploration of this research area. The interdisciplinarity of media science, which includes the study of political communication, prompts researchers to look for new research tools, especially in the field of data collection, analysis and visualisation. This leads to the incorporation of previously non-specific methods into the field of media studies. The aim of the article is to present social network analysis (SNA) as a method popular in American and European research, although still rarely present in Polish analyses of political communication. The article presents the characteristics of the method, its main indicators and the current state of research in Poland.

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