Komunikacja medialna Konfederacji Wolność i Niepodległość w czasie kryzysu wewnątrzpartyjnego
Political Communication of the Confederation Liberty and Independence Party During the Intra‑Party Crisis
Author(s): Anna Szwed-WalczakSubject(s): Politics / Political Sciences, Politics, Social Sciences, Media studies, Information Architecture, Political Sciences, Governance, Communication studies, Sociology, Politics and communication, Politics and society, Methodology and research technology, Social Informatics
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: The Confederation Liberty and Independence; KORWiN; The Libertarians; communication strategy; internal crisis; war in Ukraine
Summary/Abstract: The aim of the research was to reconstruct the communication strategy of the Confederation Liberty and Independence [Konfederacja Wolność i Niepodległość] party during the internal crisis that began after the Russian Federation’s aggression against Ukraine. The research period covered the period from February 24, 2022 to February 13, 2023. The subject of the research were statements and publications published in the official media of the Confederation [Konfederacja], as well as social media of party leaders and interviews they gave. Content analysis was used in the research. Research has shown that a multi-community party such as the Confederation [Konfederacja], in order to solve the internal crisis, was forced to implement a consensus strategy in the field of discussion about the war in Ukraine and the marginalisation of activists who undermine the integrity of the group. As part of the pursuit of consensus, a communication strategy was implemented, which can be described as searching for a community of values by expanding the field of reference to the problem. The marginalisation of the Libertarians [Wolnościowcy] resulted in their withdrawal from the party, thus stabilising the internal situation in the Confederation [Konfederacja].
Journal: Zeszyty Prasoznawcze
- Issue Year: 2023
- Issue No: 3 (255)
- Page Range: 127-143
- Page Count: 17
- Language: Polish