Sensationnel, irrationnel ? Le problème de l’ethos dans la voix citoyenne sur le prix Nobel de littérature 2018
Sensational, Irrational? The Problem of Ethos in the Citizen Voice on the Nobel Prize for Literature 2018

Summary/Abstract: The article addresses the problem of ethos « deconstruction in civic discourse on the example of Internet users » comments on the 2018 Nobel Prize for Literature awarded to Polish writer Olga Tokarczuk on October 10, 2019. The analysis demonstrates that following the non-validity of ethos, argumentation gives way to insults establishing an ideological struggle on the media scene. The analysis is based on works on new rhetoric (Amossy, 2006, Perelman & Olbrechts-Tyteca, 2008) and disqualification in discourse (Laforest, Moïse, 2013; Laforest, Vincent, 2004; Vincent and Barbeau, 2012). The comments were selected according to their dysphoric tone from many published on Polish Internet sites (« dorzeczy.pl », « gosc.pl », « wprost.pl », « niezalezna.pl », « fronda.pl », « wpolityce.pl » and « salon24.pl ») in the period from October 10, 2019 until the end of January 2020. The prize caused controversy, the discursive moment was characterized by a great informative and interpretative activity of the media as well as that of the readers.

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