Едносъставните прости изречения в българските рекламни слогани
Simple Sentences in Bulgarian Advertising Slogans
Author(s): Desislava DunchоvskaSubject(s): Language and Literature Studies, Theoretical Linguistics, Morphology, Philology
Published by: Факултет по славянски филологии, Софийски университет »Св. Кл. Охридски«
Keywords: slogans; advertising; one-compound simple sentences; syntax; analysis
Summary/Abstract: The purpose of the article is to present examples of Bulgarian advertising slogans that are oriented towards the structure of simple one-compound sentences. The aim is to analyze the marketing productions from a syntactic point of view, in order to establish which types of slogans have a dominant presence and whether there is a smooth transition to those with a different syntactic composition.
Journal: Съвременна лингвистика
- Issue Year: 2022
- Issue No: 2
- Page Range: 67-71
- Page Count: 5
- Language: Bulgarian