Is the Language of the Media a Tool that Helps Us to Express Ideas about Freedom?
Is the Language of the Media a Tool that Helps Us to Express Ideas about Freedom?

Summary/Abstract: Today media communication is supposed to make a democratic society more functional. In this rapidly changing and evolving context, information is a valuable asset that is always under threat. The ease of finding information today gives one the freedom to face and decide about the truth, but at the same time it "bombards" one with untruths and "fake news." Internet communication has been transformed into a practical format for finding and managing the news, thus opening a new era of media communication processes and establishing a whole new connection between the journalist and the audience. From the methodological point of view, this study is the result of a combination of two forms of research, in social studies, quantitative and qualitative. So, the methodology used combines the collection of quantitative and qualitative data at two levels: through the review of official media documents before and after the 1990s, according to the new culture of information. Through a literature review and a media data analysis, we intend to draw important conclusions regarding the development of media communication and changes in audience attitudes towards information sources as a result of the use of new media. The article has a methodological character, employing a historical approach when dealing with the political transition in Albania. During the last two decades, based on data, the media have been created, recreated, dissolved, merged into others, changed, completely closed, etc. Adapting to the new media system that includes a new ethic, a new relationship to information sources and to procedures for verifying the source of news and its content also requires new forms of relationships between traditional and online journalism. The birth of a new form of communication, of information expressed in new forms and genres, leads to the consolidation of a media system and other subsystems, which interact with what is called “the global transformation of society’’ The communication of political information is an important process in the policy-making system, and mass communication is a key tool in the functioning of this activity. The mass media provide the majority of the electorate with a structured framework for understanding the events of the past, present, and future.

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