Communication politique oscillant entre l’Ethos Dit/Montré. Politiques Educatives vs. Séismes ?
Political Communication Oscillating Between Speaking/Shown Ethos: Education Policies vs. Earthquakes?

Summary/Abstract: “Political communication” means “political discourse”, and “discourse” means “ethos-pathoslogos”: Whereas pathos appeals to the emotion of the public and logos is a matter of reason and argumentation, ethos is the image that the speaker gives of her-himself through her/his own discourse. But what is the role of political discourse in the construction of ethos? As rhetoric, political communication is based on the strategy of persuading the electorate. Education policies for example, constitute the focus of political communication. How does political communication transform education policy into an ideological product in Türkiye? We will suppose that education policies are discourses based on speaking ethos and shown ethos. We will analyze the construction of speaking and shown ethos in the speech of the Minister of the Council of Higher Education that he delivered during the Gaziantep-Kahramanmaraş earthquakes in February 2023.

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