Влияние на факторите на микро- и макросредата върху кулинарния туризъм
The Impact Of Micro And Macro Environment Factors On Culinary Tourism

Summary/Abstract: The long-term management of culinary tourism is based on strategic analysis, which assesses the impact of environmental factors. This type of analysis allows the organization to formulate and implement appropriate development strategies. Culinary tourism is not considered as an isolated system, and its development depends on various environmental fac-tors interacting and influencing at macro and micro level. The comprehensive study of the environmental factors by the suppliers of a culinary tourist product is a prerequisite for ex-ploiting the opportunities and reducing some of the threats, which can ensure an increase in the results of their activities. As a consequence, the development offers certain analytical tools for strategic planning in the field of culinary tourism.

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