Бизнес модели и подходи за генериране на приходи в електронната търговия
Business Models And Approaches For Revenue Generation In Electronic Commerce

Summary/Abstract: E-commerce plays an increasingly important role in the modern economy and is becoming a dominant distribution channel, especially during a pandemic. For the purposes of a more complex study and comprehensive understanding of modern e-commerce, this article aims to clarify the applicable and specific business models for for the implementation of the company's activity, and on this basis, various methods of generating income for the company are analyzed within e-commerce.

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