Управління креативністю персоналу в закладах індустрії гостинності
Creativity Management of Staff in Hospitality Industry Institutions

Summary/Abstract: The article is devoted to the study of the concept of personnel creativity in the hospitality industry in today's conditions, the analysis of the characteristics of creativity in the literary sources of domestic and foreign scientists, the determination of the key conditions for the success of the management of personnel creativity, and the development of practical modern approaches to the management of personnel creativity in the hospitality industry. Based on the scientific goals of this research, creativity is considered as creative abilities, as a sign of giftedness, as a creative potential inherent in every person, which includes cognitive needs, thresholds for responding to novelty and non-standard situations. Selected examples of practical application of creative thinking skills, among which it is worth paying attention to the fact that, firstly, solving complex, unexpected problems requires a creative approach; secondly, creativity in analytical thinking helps to extract meaning from sets of raw data; third, if a manager has excellent leadership skills based on creative ideas and vision, he can unite team members and motivate them to work together to achieve the ultimate goal. It has been studied that motivation is one of the most important components of creativity because it comes from the desire to do something that has never been done before. It is proposed to highlight creativity as an integral quality from the "soft skills" of hospitality workers, because a person with non-standard thinking and unique ideas can be successful in this field and help their employers improve their business. It is highlighted that the key conditions for the success of managing the creativity of personnel in hospitality industry establishments are knowledge; creative and critical thinking; employee motivation for creative, intellectual activity.

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