КУЛЬТУРОЛОГІЧНИЙ ФЕНОМЕН МАСОВОГО ІВЕНТУ
CULTURAL PHENOMENON OF MASS EVENT

Summary/Abstract: The purpose of the article is to research urban mass events as a specific form of public communication, its institutional and communicative characteristics, and the peculiarities of its current state. Research methodology. The method of analysis is applied to investigate scientific theories on the key concepts of the study; the method of analogy is used to examine factual materials on the cultural phenomenon of the mass event; the method of comparison contributed to the establishment of common and distinctive advantages in modern mass events. The cultural approach has become the key to the theoretical justification of the phenomenology of modern events as phenomena of cultural and practical activity. The scientific novelty of the work is an attempt to theoretically conceptualise the phenomenon of mass events from the standpoint of the cultural approach as phenomena that are an important factor in the formation of socio-cultural aspects of social development, and its value self-determination. Conclusions. Mass festivals and spectacles exist in every society as an indispensable institution, a social and cultural phenomenon that unites different segments of the population, forming a peculiar form of regulation of human activity. It is a dynamic structure, the development of which is carried out in the general field of the historical and cultural environment, which determines the nature and content. Mass festivals and spectacles as the most important component of the history and modernity of culture are an integral element of the socio-cultural system, and with a reasonable approach to this phenomenon, could serve as a guarantee of social harmony and integration.

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