Децата и българската анимация – (не)състоялият се диалог
Children and Bulgarian Animation – the Dialogue That (Didn’t) Happen

Summary/Abstract: Sociological studies in modern Bulgarian culture are rare, and every opportunity to collect data and analyze it is valuable. They provide diverse information, the significance of which sociologically, culturally, and socially could surpass the results of the research intention. The article contributors are a team of scholars with research and practical experience in animation. The work analyzes the results of a study on the audience, examining Bulgarian children’s consumption, attitudes, and preferences toward animated cinema within the context of new media and technologies. The study explores the profiling of interest in different films, focusing on Bulgarian productions. The findings reveal children predominantly watch series, less frequently opt for full-length movies, and do not engage with short animated films. The article investigates the relations between the study’s findings and the reasons for the status-quo, based on children’s social characteristics.

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