ANALYSIS OF MULTIDIMENSIONAL GLOBALIZATION INDEX ON THE EXAMPLE OF THE REPUBLIC OF SERBIA AND THE SURROUNDING COUNTRIES
ANALYSIS OF MULTIDIMENSIONAL GLOBALIZATION INDEX ON THE EXAMPLE OF THE REPUBLIC OF SERBIA AND THE SURROUNDING COUNTRIES

Summary/Abstract: Globalization of markets, products and services, in recent years has become one of the most important issues of today's business and business, creating numerous challenges, but also opportunities for domestic and international business. The subject of research in the paper is the analysis of the globalization index (KOF) with the aim of conducting a comparative analysis and the position of Republic of Serbia and other national economies. For this purpose, the available data of the KOF Swiss Economic Institute on the globalization coefficient has been analysed, as well as their dynamic changes during the period 2000-2020. The data have been summarized with the aim of showing global values and data for Serbia andthe surrounding countries: Macedonia, Montenegro, Croatia, Slovenia and Bosnia and Herzegovina. The result of the research showed that the value of the globalization index - KOF for Serbia in the period 2000-2009. deviates from the average by 3.53, while in the period 2010-2020. deviates by 14.10 index points. The mean value of the KOF index is 66.96 points, which is 9.07 index points higher than the world average.

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