YOUNG PEOPLE AND THEIR IMPACT ON BULGARIAN TOURISM SOCIAL MEDIA MARKETING AND PROMOTION
YOUNG PEOPLE AND THEIR IMPACT ON BULGARIAN TOURISM SOCIAL MEDIA MARKETING AND PROMOTION
Author(s): Katina Kostadinova PopovaSubject(s): Economy, Marketing / Advertising
Published by: Миракъл - А
Keywords: Bulgaria; Generation Alpha; Generation Y; Generation Z; social media; youth
Summary/Abstract: The current study aims to establish the influence of young people and the social networks used by them to improve the online marketing of the Bulgarian youth tourism product. Based on a study of the essential characteristics of Generations Y, Z and Alpha and a research of the attitude of young people towards sustainable development, a model for improving the online presence of destination Bulgaria in social media was proposed.
Journal: Eastern Academic Journal
- Issue Year: 2023
- Issue No: 1
- Page Range: 45-54
- Page Count: 10
- Language: English
