Trends and Challenges of Electronic Auctions as a New Business Model
Trends and Challenges of Electronic Auctions as a New Business Model
Author(s): Margarita Janeska, Dejan Zdraveski, Suzana TaleskaSubject(s): Business Economy / Management, Marketing / Advertising
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: e-auctions; e-business; market; customer; advantages
Summary/Abstract: The virtual internet based market allowed different forms of trading. Electronic business opens up new markets and market segments. Auctions are a very reliable and competitive trading model which allows to achieve fair prices and to choose the optimal business partners. The purpose of this model is that the system can extend the duration of the auction until they met various commercial applications.The basic motivation for research in this paper is the increasing trend of the use of electronic auctions in the process of selling and buying products and services
Journal: TEM Journal
- Issue Year: 3/2014
- Issue No: 4
- Page Range: 302-308
- Page Count: 7
- Language: English
