Factors Affecting M-commerce Adoption in Oman using Technology Acceptance Modeling Approach
Factors Affecting M-commerce Adoption in Oman using Technology Acceptance Modeling Approach
Author(s): Syed Jafar Naqvi, Hafedh Al-ShihiSubject(s): Information Architecture, ICT Information and Communications Technologies
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: M-commerce services; Mobile technology; TAM; Oman
Summary/Abstract: The advancement in mobile technologies has influenced many countries to adopt mobile services in their private and public organizations including Oman. M-commerce services are growing rapidly with the exponential growth of mobile devices, technologies and networks. Hence, many business organizations private or public use them to improve revenue, reduce costs, maintain their competitive edge and achieve a level of high efficiency. Although there were many M-commerce services introduced, it was hard to find evidence of any study conducted to determine their successes or failures. This study is an attempt to explore the factors affecting the adoption of M-commerce services in Oman using the Technology Acceptance Model (TAM) approach
Journal: TEM Journal
- Issue Year: 3/2014
- Issue No: 4
- Page Range: 315-322
- Page Count: 8
- Language: English
