Social representations of happiness
Social representations of happiness

Summary/Abstract: The present paper desires to approach the concept of happiness from the point of view of social representation. From one point of view if follows the way in which individuals represent happiness and from the other point of view, the way in which happiness is represented in commercial ads, so as in the end the paper concludes with a comparison of the obtained results. Happiness is guarded as a basic emotion, translated in a good emotional state of mind or in a satisfied perspective on life, as well as a human value in its own. The process is a descriptive one and it is based on two research methods: survey and content analysis. The comparative analysis between the obtained results through the two methods is capable to surprise the complexity of social representations of happiness, insisting especially on the generally shared elements.

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