W kierunku superagregacji. Szansa czy koniec nadawców telewizyjnych?
Towards Superaggregation. A Chance or the End of TV Broadcasting?

Summary/Abstract: Super-aggregators will undoubtedly change the shape of the audiovisual media market, and the process of super aggregation itself is becoming an increasingly important business strategy in the competitive OTT market. It seems that the creation of a super aggregator is necessary for those media companies that aspire to build a significant competitive advantage in the television and streaming markets. The article identifies and discusses challenges related to the creation and operation of super aggregators in the streaming services market. The article is descriptive and it is based on the analysis of available reports, practical studies, as well as expert statements. Moreover, the author’s intention is to show the transformation of the media market towards institutional integration while maintaining the diversity of available content.

• Details
• Contents