ОПТИМІЗАЦІЯ ВЕБСАЙТУ БІБЛІОТЕКИ ЗАКЛАДУ ВИЩОЇ ОСВІТИ ДЛЯ ПОКРАЩЕННЯ ДОСТУПУ ДО ІНФОРМАЦІЙНИХ РЕСУРСІВ
OPTIMISING A HIGHER EDUCATION LIBRARY WEBSITE TO IMPROVE ACCESS TO INFORMATION RESOURCES

Summary/Abstract: The purpose of the article is to summarise and present the peculiarities of optimising a university library website to improve access to information resources. Research methodology. The research uses general scientific (generalisation, comparison, induction, and deduction) and empirical-theoretical methods (analysis and synthesis). The use of system-structural analysis helped to distinguish the main features of optimising a university library website to improve access to information resources. The scientific novelty of the results obtained in the article is due to the solution of an important scientific task, which is to develop theoretical provisions and practical recommendations for the formation of a system to ensure the optimisation of the university library website to improve access to information resources. The article further develops the research on the strategy of optimising the university library website. Conclusions. It has been established that the website of a university library is an integrated resource that has information, search, educational, advertising, and navigation functions and can be a powerful tool for promoting information and library products and services, as well as for shaping the image of a university library. It has been determined that access to information resources of the university library is an essential component of the educational process and research, and optimisation of the university library website is a necessary element for improving the availability of information resources. It has been found that to ensure convenient communication with users, differentiated communication tools can be installed on the website of a university library, which should be accessible and visible to users on all pages of the site. It has been determined that an essential place in providing remote user service is given to the library website, since it contributes to the expansion of library capabilities in terms of informing about the range of information and library resources and services. It has been found that in order to optimise a university library website and improve access to information resources, the following measures should be implemented: improved navigation, fast loading, implementation of search and mobile optimisation, and data backup.

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