ІНТЕРНЕТ-ПРЕДСТАВНИЦТВО БІБЛІОТЕК У ПЕРІОД СОЦІАЛЬНИХ ПОТРЯСІНЬ В УКРАЇНІ: ТЕМАТИКА КОНТЕНТУ
INTERNET REPRESENTATIVE OFFICES OF LIBRARIES IN THE PERIOD OF SOCIAL SHOCKS IN UKRAINE: THEME OF CONTENT

Summary/Abstract: The purpose of the article is to highlight the online representation of Ukrainian libraries in the conditions of quarantine restrictions and martial law, to analyze the subject of the presented content. The methodological basis of the article was institutional, systemic, structural-functional and socio-communication approaches. Analysis, cognitive, synthesis, generalization and librarian methods are also applied. The scientific novelty of the study consists in arguing for the adaptation of the functioning of Ukrainian libraries in the conditions of quarantine restrictions and martial law of the library of Ukraine, when they reoriented their work to a remote form and offered online services and electronic products, actively started blogs, pages in social networks and created YouTube channels. Conclusions. On the website, blogs, pages of social networks, in a difficult period of social upheavals, the libraries of Ukraine cover both news of library life, as well as educational, entertainment, information, and local history materials. The bibliographic, factographic, and multimedia products created help to represent the cultural life of communities, creative, literary, and cultural achievements of prominent regions and present the best assets of Ukraine to the world. The epidemic, and then the full-scale war, put Ukrainian libraries in a situation where it is necessary to quickly respond to the urgent needs of society and do it mainly with the help of online services. This is what became for the majority a test of viability and stability, of professionalism and demand. During this time, most of the important and necessary resources were created, blogs, pages were launched in various social networks, YouTube channels were established, and new information technologies and products were actively introduced into library processes. Ukrainian libraries will be in demand and useful only through active development in the digital age.

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