Customer Satisfaction Index – as a Base for Strategic Marketing Management
Customer Satisfaction Index – as a Base for Strategic Marketing Management
Author(s): Karolina IlieskaSubject(s): Business Economy / Management, Business Ethics
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: customer satisfaction; mesurement; marketing management
Summary/Abstract: Customer satisfaction index -CSI results provide: an economic indicator of the quality of economic output; calculation of the net present value of their company’s customer base as an asset over time; information for strategic business applications; a predictor of consumer spending & corporate earnings. In this paper the focus of research is customer satisfaction index as a base for new strategic marketing management. For this purpose I have carried out a survey on representative samples of Macedonian passenger and research services quality and customer satisfaction index (CSI) in the macedonian passenger transport
Journal: TEM Journal
- Issue Year: 2/2013
- Issue No: 4
- Page Range: 327-331
- Page Count: 5
- Language: English