Суб’єкти медіаіндустрії: проблеми систематизації
Subjects of Media Industry: Systematisation Issues

Summary/Abstract: The article is devoted to systematisation of media industry subjects. Considering that the field of media is extensive and activity of media industry of each media branch is regulated by separate legal normative acts, there are difficulties regarding unified understanding what subjects may be con-sidered media industry subjects, what main functions they have, how theterms of media industry subjects correlate with each other, etc. The articleaims to systematise subjects of media industry, whose activity is providedby the current legislation of Ukraine. The author addresses the key legalnormative acts a field of media (the Law of Ukraine “On Information Agen-cies”, the Law of Ukraine “On Television and Radio Broadcasting”, the Law ofUkraine “On Advertising” and the Law of Ukraine “On Publishing”), analysesrelevant provisions, and based on this determines the following subjects ofmedia industry: information agencies, publishers (manufacturers), and dis-tributors of information agency products (according to the Law of Ukraine“On Information Agencies”), subjects of information activity in television andradio broadcasting, particularly television and radio organisations and othersubjects (a broadcaster, a multi-channel television network operator, a pro-gramme service provider and a production studio (independent producer))in a form of legal entities, and other subjects (a broadcaster, a multi-channeltelevision network operator, a programme service provider, and a productionstudio (independent producer)) as individual entrepreneurs (according to theLaw of Ukraine “On Television and Radio Broadcasting”), advertising produc-ers and disseminators (according to the Law of Ukraine “On Advertising”),publishers, producers and distributors of publishing products (according tothe Law of Ukraine “On Publishing”). The article justifies a necessity of the harmonisation of norms determining media industry subjects while improv-ing the legislation in media.

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