LINGUISTIC ELEMENTS IN ONLINE BANKING ADVERTISEMENTS ON FACEBOOK, THE SYNTACTIC CHOICE BEHIND CIALDINI’S PRINCIPLES OF PERSUASION
LINGUISTIC ELEMENTS IN ONLINE BANKING ADVERTISEMENTS ON FACEBOOK, THE SYNTACTIC CHOICE BEHIND CIALDINI’S PRINCIPLES OF PERSUASION
Author(s): Amelia Maria VaidaSubject(s): Media studies, Lexis, Semantics, Psycholinguistics, Sociolinguistics, Cognitive linguistics, Descriptive linguistics, Theory of Communication
Published by: Editura Arhipelag XXI
Keywords: 1- persuasion; 2- Cialdini; 3- principles; 4- word choice; 5- sentences;
Summary/Abstract: This article explores the interconnectedness between the seven principles of persuasion put forward by Robert Cialdini and the syntactic choices behind them. It begins with a theoretical presentation of the principles and then it delves into the linguistic elements encountered in banking advertisements on Facebook, with a focus on types of sentences and word choice. The core of the article is an empirical examination of three advertisements, pertaining to three different years within the COVID-19 pandemics, 2020, 2021 and 2022, which certifies the intertwining of the seven principles with certain words and sentences types.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2023
- Issue No: 35
- Page Range: 672-680
- Page Count: 9
- Language: English
