Behind the Memes: Old and New Visual Antisemitism in Romania. The Jewish “Happy Merchant” as Yesterday’s Communist and Today’s Nazi
Behind the Memes: Old and New Visual Antisemitism in Romania. The Jewish “Happy Merchant” as Yesterday’s Communist and Today’s Nazi

Summary/Abstract: Common antisemitic visual representations are rooted in Ancient Christianity and the Middle Ages, but we have also witnessed new developments after the Holocaust and the condemnation of fascism. Stereotyping and dehumanization through zoomorphism, demonization, exaggeration of certain physical features anchored in the false presumptions of physiognomy and other visual devices have been weaponized across the centuries for racist and antisemitic agendas. This study undergoes a comparative analysis of two corpuses of antisemitic images from the Romanian press and social media at a distance of one century between them. I analyze the persistency, transformations, and new developments of antisemitic image codes popularized by the Romanian far-right from the start of the 20th century, through to the rise of fascism and the Second World War, up to the present-day social media. This visual qualitative analysis with critical historical insights is carried out on the following corpuses: a) a contemporary subset of 81 memes, digital stickers, and other visuals from 17 Romanian far-right Telegram channels and groups posted over the course of one year (August 2022 – August 2023); and b) 70 archival political cartoons published by 17 far-right ultranationalist newspapers (and one pro-Soviet communist newspaper) between 1911 and 1948. Findings show how persistent certain antisemitic stereotypes have proven across time and different cultural spaces – the hook-nose, zoomorphism, the blood-libel accusations, Judeo-Bolshevism, the satanic representations – and how the visual dimension serves to efficiently implant antisemitic narratives in the collective mind. These (visual) narratives are skillfully recontextualized to fit new (geo-)political realities – the post-Holocaust times, the COVID-19 crisis, the war in Ukraine.

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