UTICAJ ALGORITAMSKOG MENADŽMENTA NA PRAVA RADNIKA
THE INFLUENCE OF ALGORITHMIC MANAGEMENT ON WORKERS’ RIGHTS

Summary/Abstract: Information technology has fundamentally changed the way how people live and work. Digital platforms, as one of the main products of information technologies, have a special influence on almost every single aspect of social life. It is a digital, online, platform that represents a kind of virtual market that brings together several different participants who can not get in touch directly (Multi-Sided Market). The main feature of digital platforms is that the connection of participants in this virtual market is done through the platform’s algorithm. Thus, the platform acts as a catalyst for the realization of various social needs, where today, for almost every social need there is a platform that combines supply and demand to meet a specific need. The exception, of course, is not the need of work. In this area digital platforms actually act as a virtual labor market. In such a market, the pairing of participants that have a need to perform a particular job and participants that have a need to find a job (digital workers) is done through a platform’s algorithm. These algorithms work on the basis of a huge amount of different data that the platform collects from the moment of registration of its users, through the process of performing work through the platform, to evaluating the work done, thus taking over many employer functions (algorithmic management). While platforms present the operation of their algorithms in a positive light of their contribution to automation and objectivity in the decision-making process, this research will show that the platform’s claim is not entirely accurate, as the operation of their algorithm results in a lack of transparency and objectivity in decision-making. In this regard, the research aims to formulate concrete proposals for the necessary change in the legal framework in order to effectively protect fundamental human rights on work due to the actions of algorithmic management.

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